Design IKEA’s new coworker clothing!

Contest details:

  • Contest holder: Jamie.IKEA
  • Category: Other
  • Total budget: € 369.00
  • Start date : 24-06-2020 14:08
  • Ending date : 30-06-2020 00:00
  • Status : Ended
  • Relevant files: None
  • Available languages:
  • Number of designs: 108
  • Response rate:
    low high


I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)

These key values are:

Caring for people and planet
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example

More information can be found here: and here

Images of our new co-worker clothing can be found via google or this link:

It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.

We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.

Company description:

Target group:

Colors, favourites and other requirements

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