Design IKEA’s new coworker clothing!
Contest details:
Silver
- Contest holder: Jamie.IKEA
- Category: Other
- Total budget: € 369.00
- Start date : 24-06-2020 14:08
- Ending date : 30-06-2020 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 108
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Response rate:
low high
Needs:
I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)
These key values are:
Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example
More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.
Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea
It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.
We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.
Company description:
Target group:
Colors, favourites and other requirements
MarieDesign
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No comments
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No comments
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This contest is finished. Its not possible to reply anymore.
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Description by designer MarieDesign:
Hello ! I made another design, very simple and significant, that will be powerful for the employees by making them feel useful and part of a warm and hearty team.
Hope you'll like it ! -
MarieDesign says
Btw, 200000 is a reference to the number of employees, and 10000 to the number of articles sold by Ikea.
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Description by designer MarieDesign:
Here is another design, still simple but very meaningful. This could illustrate the sentence "Light up together". This shows that Ikea is based on the team spirit, that leads to new ideas.
Tell me if you like it :) -
This contest is finished. Its not possible to reply anymore.
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Description by designer MarieDesign:
Hello !
Here is my design for your clothing. The idea was to take your mascot (the guy from the instructions), as well as the style and codes of your manuals. I made him represent an Ikea employee, ans therefore reflecting the corporate culture.
Please tell me what you think about it, and if you need any change.
Best regards -
Jamie.IKEA says :
Hi! Thanks for your design! We like the simplicity of this design! This is very easy to implement. I'm not sure if all of our values are represented in this idea.
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Jamie.IKEA says :
But is very creative and does represent the value of togetherness and simplicity.
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Jamie.IKEA says :
But it is* :)
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MarieDesign says
Hi, thank you for the score and the feedback !
It's difficult to put all the values on one design, but I think the unity is the most important because it conveys many other aspects like the personal development, the sense of responsibilities and the good mood of the people, which are the core of your company. -
This contest is finished. Its not possible to reply anymore.
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