Design IKEA’s new coworker clothing!
Contest details:
Silver
- Contest holder: Jamie.IKEA
- Category: Other
- Total budget: € 369.00
- Start date : 24-06-2020 14:08
- Ending date : 30-06-2020 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 108
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Response rate:
low high
Needs:
I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)
These key values are:
Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example
More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.
Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea
It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.
We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.
Company description:
Target group:
Colors, favourites and other requirements
ronshllaku
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Jamie.IKEA says :
Thanks for you submission! Can you explain the design, because I do not really see a fit with the brief.
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Jamie.IKEA says :
Thanks for you submission! Can you explain the design, because I do not really see a fit with the brief.
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Jamie.IKEA says :
Thanks for you submission! Can you explain the design, because I do not really see a fit with the brief.
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ronshllaku says
As you explained to us IKEAS values, Togetherness, caring for people and love, from all of then I derived a bigger value, which is love. So I thought I could incorporate it in the design, where I combined it with the word international, given that IKEA is a brand that operates in the whole world! From those factors I came up with ,,International love". The stripes below and on top of the slogan represent the globe, and around it I added the IKEA name. Also I used the brand colours. I hope that I have fulfilled the needs of this project and I hope you like the designs!
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Jamie.IKEA says :
Sorry for posting the same thing three times, that was an accident! And thank you very much for clarifying! Very creative!
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This contest is finished. Its not possible to reply anymore.
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ronshllaku says
As you explained to us IKEAS values, Togetherness, caring for people and love, from all of then I derived a bigger value, which is love. So I thought I could incorporate it in the design, where I combined it with the word international, given that IKEA is a brand that operates in the whole world! From those factors I came up with ,,International love". The stripes below and on top of the slogan represent the globe, and around it I added the curve which represent IKEAS worldwide operation. Also I used the brand colours. I hope that I have fulfilled the needs of this project and I hope you like the designs!
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This contest is finished. Its not possible to reply anymore.
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Description by designer ronshllaku:
The stripes represent the world and IKEA's worldwide impact.
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This contest is finished. Its not possible to reply anymore.
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