ClickCease Designs by Lottevds - Design IKEA’s new coworker clothing!

Design IKEA’s new coworker clothing!

Contest details:
Silver

  • Contest holder: Jamie.IKEA
  • Category: Other
  • Total budget: € 369.00
  • Start date : 24-06-2020 14:08
  • Ending date : 30-06-2020 00:00
  • Status : Ended
  • Relevant files: None
  • Available languages:
  • Number of designs: 108
  • Response rate:
    low high

Needs:

I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)

These key values are:

Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example

More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.

Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea

It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.

We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.

Company description:

Target group:

Colors, favourites and other requirements

Lottevds
  • Other # 1089565 for Design IKEA’s new coworker clothing! contest Submit complaint
    1. Description by designer Lottevds:

      De kernwaarden worden geschreven zonder hoofdletters en gescheiden door spaties en een '+'-teken: "togetherness + caring for people and planet + cost-consciousness + simplicity + renew and improve + different with a meaning + give and take responsibility + lead by example"

      Dit concept kan in alle kleding doorgetrokken worden. Denk bijvoorbeeld ook aan de '+' opdruk op de riem (zoals op de veter in het vest), of een + opdruk/borduursel op een overhemd, waarin bedrukken van de binnenzijde/voering niet mogelijk is.

    2. This contest is finished. Its not possible to reply anymore.

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