Design IKEA’s new coworker clothing!
Contest details:
Silver
- Contest holder: Jamie.IKEA
- Category: Other
- Total budget: € 369.00
- Start date : 24-06-2020 14:08
- Ending date : 30-06-2020 00:00
- Status : Ended
- Relevant files: None
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Available languages:
- Number of designs: 108
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Response rate:
low high
Needs:
I am currently doing a project for IKEA’s Core Business Franchise office, looking for ways to enhance our company culture among co-workers. One of the ideas that we landed on is to print our key values, at the INSIDE of our new co-worker clothing. So that you wear these key values close to your heart, internalise them and wear them as a second skin. We are looking for inspiration on how this might work. A couple of importing things are;
- The design should not be visible on the outside (so no see though)
- The design should fit with the IKEA brand (free interpretation)
These key values are:
Togetherness
Caring for people and planet
Cost-consciousness
Simplicity
Renew and improve
Different with a meaning
Give and take responsibility
Lead by example
More information can be found here: https://about.ikea.com/en/who-we-are/our-roots/ikea-culture-and-values and here https://seeacareerwithus.com/about-us/our-values/.
Images of our new co-worker clothing can be found via google or this link: https://newsroom.inter.ikea.com/news/ikea-announces-new-co-worker-clothing/s/f7140ea5-37f7-43ec-8c29-0b7e65a135ea
It is your own choice with what piece of clothing you want to work, you can also show off your design on another t-shirt, as long as it is translatable to our co-worker clothing.
We are looking for a design that represents our values. This can be interpreted however you like ( picture, icons, the words ect.). If this project succeeds, this would mean that over 200.000 coworkers from all over the world would start to wear you design (so over 1 million shirts will be printed!). We will contact the winner personally to see how we can elaborate on this project.
Company description:
Target group:
Colors, favourites and other requirements
bartous
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Description by designer bartous:
236/5000
hello the bonhome here represents your collaborator, so even if they are numerous I drew only one (which evokes the unit) which Kneel on his knee and he extend his arms to say here are my values and I am the for your service -
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Description by designer bartous:
hello, here is another track that evokes unity, the Caring for people and planet (the flower), happiness, the Different with a meaning, responsibility (your happiness is our responsibility), simplicity (the representation of a flower from the oval shape of the logo which is the source of customer happiness. and thank you in advance
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Jamie.IKEA says :
Hi. Thanks for your design! We like the idea to use the word IKEA to create figures. Does this figure represent togetherness and how? As it is missing from the tekst.
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