Logo and Design for Catering Company

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Contest details:
Gold

Contest holder: mvirmond
Category: Logo & stationery
Total budget: € 449.00
Start date : 02-10-2012 18:08
Ending date : 12-10-2012 17:55
Status : Ended
Required formats: jpg,psd,für Visitenkarten, Broschüren und Guidelines sind möglich: Word, Pages, PDF, Powerpoint oder Keynote
Relevant files: None
Available languages:
Number of designs: 221
Response rate:

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Needs:

For our catering business "essense" we still need an appealing Logo and Design.
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures

You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).

Company description:

We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.

We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".

Target group:

Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.

Colors, favourites and other requirements

There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.

The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.

Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).

The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)