Logo and Design for Catering Company
Contest details:
Gold
- Contest holder: mvirmond
- Category: Logo & stationery
- Total budget: € 449.00
- Start date : 02-10-2012 18:08
- Ending date : 12-10-2012 17:55
- Status : Ended
- Required formats: jpg,psd,für Visitenkarten, Broschüren und Guidelines sind möglich: Word, Pages, PDF, Powerpoint oder Keynote
- Relevant files: None
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Available languages:
- Number of designs: 221
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Response rate:
low high
Needs:
For our catering business "essense" we still need an appealing Logo and Design.
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures
You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).
Company description:
We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.
We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".
Target group:
Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.
Colors, favourites and other requirements
There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.
The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.
Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).
The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)
studioZ
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Description by designer studioZ:
another try
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mvirmond says :
still not quite what I'm looking for
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This contest is finished. Its not possible to reply anymore.
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Description by designer studioZ:
Thanks for your clear comments, it made me come up with a new idea.
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mvirmond says :
not a bad idea. unfortunately, from a nutritional point of view, many experts nowadays recommend people to eat less salt. so i'm not sure we'll put a somewhat "unhealthy" product front and center for our brand
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studioZ says
It wasn't my intention to say Eat lots of salt, but that salt is essential (essense) for taste.
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This contest is finished. Its not possible to reply anymore.
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Description by designer studioZ:
And here is a new idea, with the "e" as a leaf. Small variations in shape and type.
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mvirmond says :
looks fun
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mvirmond says :
i still like it, but realistically it won't make the final selection...
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This contest is finished. Its not possible to reply anymore.
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Description by designer studioZ:
Thanks for your reaction. Here's a new one with matching type.
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mvirmond says :
better - but i'm afraid now the font type feels a bit to cool and "techie" to me. reminds me a bit of starship enterprise or something. although i agree it goes with the "E". maybe if you changed the style the of the fork tips, you could also vary the font?
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This contest is finished. Its not possible to reply anymore.
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Description by designer studioZ:
Hello,
Here are my first ideas for your logo, the E from Essense made into a fork. I would appreciate your reaction.
best regards,
Connie | studioZ -
mvirmond says :
not too bad - it's nice and simple, with a clear product reference. maybe a bit too "geometric", if you know what I mean. nice touch combining the e with the tip of the fork - can you make a variation where the font the "essense" has an e that actually resembles the fork shape?
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This contest is finished. Its not possible to reply anymore.
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