Logo and Design for Catering Company
Contest details:
Gold
- Contest holder: mvirmond
- Category: Logo & stationery
- Total budget: € 449.00
- Start date : 02-10-2012 18:08
- Ending date : 12-10-2012 17:55
- Status : Ended
- Required formats: jpg,psd,für Visitenkarten, Broschüren und Guidelines sind möglich: Word, Pages, PDF, Powerpoint oder Keynote
- Relevant files: None
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Available languages:
- Number of designs: 221
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Response rate:
low high
Needs:
For our catering business "essense" we still need an appealing Logo and Design.
Specifically, final submissions should include:
- Logo
- Color scheme (e.g. for our website)
- Brief guidelines für using logo, colors and fonts
- Template for business cards
- Template for brochures
You may initially submit just the logo. We will provide feedback on a regular basis. If we like the logo (4-5 stars) you can submit the remaining elements later (however, please submit them BEFORE the competition finishes).
Company description:
We are offering catering for companies/offices in central Switzerland (esp. Kanton Zug).
In particular, we offer lunch options (initially salads, sandwiches, juices, desserts), at a later stage potentially expanding into other product groups and services/delivery times. All orders are placed online.
We aim to position ourselves with high quality, fresh, tasty, healthy/light products, at a very affordable price.
Additional brand attributes include: regional (central Switzerland), innovative, reliable, clean/hygienic.
Our brand name includes "essen" (German for food), "essence" as well as "sense"/"senses".
Target group:
Our target customers are business people/office workers in central Switzerland, i.e. above average income, appreciative of quality, international mix.
We aim to target in particular those customers who are looking for high quality, healthy food.
Colors, favourites and other requirements
There are no restrictions for the logo design, we are open to all suggestions.
If the logo does not contain the brand name "essense" (capital letter spelling still tbd) in writing, your suggestion should also include a graphic design for the actual brand name.
The color scheme should include a suggestion which colors (RGB codes or similar) to use for background, highlighting, buttons, writing etc.
Guidelines should outline in a few bullet points how to use logo and color scheme (e.g. which background colors can the logo be placed on), as well as a suggestion for one (or more) font types (ideally standard fonts), and potentially other suggestions (at your discretion).
The brochure template will be used primarily for a summary of our offering and the company, presumably in a simple A4-portait-format - so this is not a flyer or anything fancy. Just simple application of the above logo and design (same for business card)
somika87
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Description by designer somika87:
Stationery design.
Think BOLD :D -
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Description by designer somika87:
Color scheme
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Nousanous says
I like it!
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mvirmond says :
i like it too - it's fun
i need to think about it for a bit though -
somika87 says
If you'd like I could whip up some templates(business cards and what have you)
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mvirmond says :
I'd be happy to look at them. This design is still a bit out there - very different from all the other designs. For me, it hasn't made the final selection (yet), but it's pretty close. Feel free to play around with the logo and come up with the templates if you don't mind. I imagine that could bring it to life even more
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Description by designer somika87:
Hey there.
I thought about your comments and your new input on the whole competition and I give you these two top of the line, all natural, farm fresh, custom logos.
Enjoy!
Again, feedback will be much appreciated. -
mvirmond says :
fun as well, but i'm not sure people get it as quickly as the carrot-version
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Description by designer somika87:
Hey there!
I particularly enjoyed the witty name, so I made this design.
Being that you serve salads, healthy food and such and your name is in fact "essence", so why not make a clever/witty logo?
The simplified image of a pipette dripping a droplet of fresh food should do the trick.
The colors were specifically chosen to work up an appetite, usually companies dealing with food use warm colors in their branding(think McDonald's, Burger King, Pizza Hut etc.)
The logo is circular, as in it is whole, complete and friendly at the same time.
Because of the logo's simplicity it can be used in a myriad of ways: from embroidered hats to mugs, pens, calling cards, you name it. Basically, a brand can easily be built around it.
I hope you like it, feedback will be much appreciated. -
mvirmond says :
thanks for the design and extensive explanation!
Not a bad idea at all. i like the colors - less obvious than green, but exactly as you say, still fresh and appetizing. to be frank, I didn't immediately recognize the symbols. I saw an upside down carrot, and some tool or the letter E on top. maybe you can play around with the idea a bit? -
This contest is finished. Its not possible to reply anymore.
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