Speech and language therapy practice is looking for a new logo and branding
Contest details:
- Contest holder: Logopediepraktijk Bijlmer Centrum
- Category: Logo & stationery
- Total budget: € 360.00
- Start date : 14-09-2020 18:08
- Ending date : 21-09-2020 18:07
- Status : Ended
- Relevant files:
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Available languages:
- Number of designs: 135
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Response rate:
low high
Needs:
Dear designers,
Who is the best match for us and wants to give our practice a fresh, appealing and distinctive image with her/ his creativity?
We are a practice for speech and language therapy in the middle of the multi-cultural district Amsterdam Bijlmer. We are treating mainly children but also adults (with various disorders, such as pronunciation disorders, language disorders, stuttering, breathing and voice problems etc.). Our clients have a multi-cultural background (Surinamese, Ghanaian, South-American, Pakistani, Indian, Dutch etc.).
Since the very beginning we are using the business-like logo of our professional association (NVLF). According to this colour scheme we adapted also our website and brochure in the past (see the attachments). In 2014 we decided to continue the practice under the current name, with an other business organization and with an other company culture. And now the time has finally come to carry through these changes also in a new company logo and branding (and in a later assignment as well on our stationeries, on the website and our new brochure).
What we do not want:
- (standard) speech balloons, which are related to communication
- something naïf
- pastel colours
What we do want:
- fresh and clear colours (keep blue with an additional maximum of 3 extra colours), which can be seen good as well on a screen as printed on paper
- illustration(s)/icons which stand for what we do: (non)verbal communication and contact
- we want to distinguish ourselves from other speech and language therapy practices.
- open, radiant and fresh presence
- multi-cultural may emerge of course
- for children and adults
- playful, but not childish
- simple, not too complex for our target group
- professional, but not too commercial; our correspondence is been sent to referring doctors, such as general practitioners, ENT’s, but also to schools and clients themselves.
- good readable font
Our core values are:
- openness/ trust
- develop/evolve/growth & flowering/ thrive (the first two point to us as professionals and the rest is an indication for the energy at the practice during the contact with the clients)
- encounter/meet
We want to give people the idea of ‘This is my place’, ‘This is where I have to/ I can/ I may be’ and also ‘The place to be’.
We are looking forward to see you creative ideas.
Regards, Irene en Monique
Company description:
Target group:
Colors, favourites and other requirements
khoonaa
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Logopediepraktijk Bijlmer Centrum says :
Beste khoona,
Dank je wel voor je ontwerp. Hij spreekt ons wel aan:
- de vormen gaan in elkaar over en geven voor ons verbinding en contact weer.
- het ontwerp is abstract en daardoor ook op verschillende manieren invulbaar.
- de hoeken zijn mooi afgerond.
We begrijpen dat je als leidraad voor de kleuren waarschijnlijk het algemene logo van onze beroepsvereniging hebt genomen.
In jouw ontwerp valt ons op dat het zwart nu best hard/ te contrasterend overkomt.
Is het mogelijk om het blauw verder te gebruiken en om het zwart te vervangen door een andere kleur (b.v. oranje of iets dergelijks).
Ook de letters van 'logopediepraktijk' komen nu wat hard over, terwijl 'Bijlmer Centrum'in het blauw nu weg lijkt te vallen (misschien door de kleur maar ook door het kleine lettertype?). Heb je daar nog ideeën over?
We hopen dat het zo duidelijk is omschreven en we zijn heel benieuwd naar je volgende ideeën.
Groeten,
Irene en Monique -
This contest is finished. Its not possible to reply anymore.
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Logopediepraktijk Bijlmer Centrum says :
Beste khoona,
Dank je wel voor je ontwerp. Helaas past het ontwerp niet helemaal bij ons, omdat het juist weer om spraakwolkjes gaat.
Groeten,
Irene en Monique -
This contest is finished. Its not possible to reply anymore.
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