Logo for private real estate investor - real estate match maker for business project !
Contest details:
Bronze
- Contest holder: BFI
- Category: Logo design
- Total budget: € 269.00
- Start date : 22-11-2017 15:34
- Ending date : 22-12-2017 00:00
- Status : Ended
- Required formats: jpg,psd,ai,pdf,png
- Relevant files: None
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Available languages:
- Number of designs: 176
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Response rate:
low high
Needs:
We are a french company called "Okimo". We currently give a new identity to the company. All marketing materials and the site are currently being redesigned, we need a new logo in line with this change of direction.
Our mindset is not that of the traditional real estate of "proposing premises". Our credo is to offer "spaces of creativity and deployment of projects". The positioning is totally different. In addition, we maintain a relationship with the tenant throughout the duration of his lease, we are more than an intermediary.
In addition to the more specific information below, we are attaching some visuals of the new site to better understand the graphic charter and the insertion of the logo.
The logo must have at least 2 versions: one for white background (colored) and one for dark background (white). If you add an illustration, please plan its variant horizontally AND vertically. For the delivery of the logo the formats .ai as well as .psd will have to be provided with all the editable layers.
Company description:
We are neither a real estate agency nor an asset manager. We are investors and put directly our own tertiary and commercial premises for rent.
Target group:
We mainly offer shops and office space, so we operate in BtoB (merchants, SMEs, associations and administrations).
Colors, favourites and other requirements
Regarding colors, we stay in something more traditional, namely: dominant blue and touches of yellow, even more sporadically a little orange and green (see attached files for some visuals of the website). You have to stay sober because of our activity, but still evoke the dynamism and creativity of our tenants.
Regarding typography, you have to work on it. For the website, we use Roboto, some elements are put forward using the font Shadows Into Light 2 of Google Font. You can use others, it is probably even recommended, it must be clean, professional and modern yet.
Regarding the illustrations finally, we do not want roof, house or images making too direct reference to real estate. At most something like a door that opens (just an example, it's up to you, your creativity is totally free !). We really want to stand out from the real estate agency and aim for something more focused on projects and collaboration. We offer spaces to realize the business ideas of our tenants.
You can choose whether or not to include a baseline with the logo. In this case, it would be "Déployez vos projets".
tennisloool
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arnaudparret says
super
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BFI says :
Bonsoir,
Nous avons réouvert le concours car nous avons eu beaucoup de travail et pas le temps gérer les retours pour les designers la 1ère fois.
Votre logo nous a plu mais quelques modifications sont nécessaires :
1. Faire une proposition de logo à l'horizontale. Ce sera la version la plus utilisée bien que la version verticale compte aussi.
2. Peut-on rajouter l'idée d'une ampoule en stylisant la serrure ? Cela ferait moins premier degré et ajouterait une signification supplémentaire.
3. Certains ont trouvé que les bulles ne s'échappaient pas assez pour faire penser à des projets qui se libèrent, comme c'est notre volonté première.
4. Peut-on personnaliser un peu plus la typographie ? En intégrant l'illustration dedans ou en changeant la police de caractère peut-être ?
Merci pour ces premières modifications. Nous vous tiendrons informé.
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Good evening,
We reopened the contest because we had a lot of work and no time managing the returns for the designers the 1st time.
Your logo pleased us but some modifications are necessary:
1. Make a logo proposal horizontally. This will be the most used version although the vertical version also counts.
2. Can we add the idea of a bulb by stylizing the lock? This would make less first degree and add extra meaning.
3. Some have found that the bubbles do not escape enough to think of projects that are released, as is our first wish.
4. Can we customize the typography a bit more? By embedding the artwork in or changing the font maybe?
Thank you for these first changes. We will keep you informed. -
tennisloool says
Dear, thank you very much for your comment. I will work on your suggestions and set up to look.
Greetings -
tennisloool says
Dear, I worked on your suggestions. I make a logo horizontally. I stylizing the lock to also be bulb, I make to bubbles more escape and for font i use Roboto and add cable on letter i. What do you think of my new proposal? Do you have any suggestion to improve my work?
Greetings -
BFI says :
Hello tennisloool and thanks for your new suggestion! Here are our remarks :
1. Bubbles are better now.
2. We don't like very much the power outlet that comes out of the letter I. It's less modern. Perhaps you can work more on the font instead of add another illustration ?
3. Could you stylize the bulb in another way ? For example, instead of the bold thread inside the bulb, we can imagine you just put 2 or 3 stylised line for example to look more like it's shining inside you know, and make them thin, that shouldn't be the first image people see.
4. Can you try to put the circle at the beginning of Okimo just for seeing how it looks like ? But it's important we still understand the entire word is Okimo and not just Kimo, so I don't know if it will render well, it's up to you.
Have a good weekend -
tennisloool says
Dear, , thank you very much for your suggestions.
In the first two proposal I make new proposal for bulb. In the third proposal I use your suggestions 2 stylised line that shining inside. I used other fonts without illustration. I also put logo in Okimo.
Do you have any suggestions?
Have a good weekend also -
This contest is finished. Its not possible to reply anymore.
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