Every self-respecting company has a logo. It often seems nothing more than the combination of an image and one or more words. In fact, a logo is much more, or at least it ought to be. A good logo is a consistent, professional presentation of the company. Research shows, that when one thinks of a brand, the first thing that springs to mind is the trade mark and the name/logo. So how do you ensure that your company evokes positive associations? By carrying a logo that is powerful and recognizable, and radiates stability. These days consumers need trust and this is obtained by a good experience which begs repetition. In this case a strong logo design is an important factor and is also easy to identify.