SWOTTLE Packaging Design for reusable premium water bottles
Contest details:
Gold
Needs:
In order to satisfy Swiss client and consumer demand we would like to develop packaging designs for premium reusable water bottles that we market and sell under the SWOTTLE brand. The existing water bottles are mostly marketed towards lovers of sport and are well suited for bikers, hikers, etc. We strive to create a fashion accessory - a water bottle that will replace your plastic bottle of water on your desk, on your walk, on your hike, at university/school, at the gym, etc. Both the water bottle and the design of the packaging will appeal to the urban, trendy, fashion oriented male and female who can take their bottle with them to work, on the weekend, etc.
Packaging Objectives:
• Generate Awareness about the SWOTTLE brand by standing out of the crowd (i.e. should differentiate itself through the packaging in a cluttered retail environment)
• Encourage Purchase of the SWOTTLE bottle
Clearly show that this is a trendy high quality product that I want to be seen with
DELIVERABLES:
(1) Packaging Design for SWOTTLE high-end reusable Water bottles
Design the packaging for our SWOTTLE high-end reusable water bottles.
The packaging shape is as portrayed in the attached pictures attached (which serve solely for illustration purposes – blank .ai file is attached):
(1a) Packaging Body: Overall packaging design that can be used for different full color bottles featuring our company logo (see below and attached as .ai file)
- The packaging design should be very premium and minimalistic
- Final data needs to be delivered as .jpg and vectorized file (.ai)
- Packaging should feature the bottle shape / outline in stylized form (artistic)
- Indication of bottle volume (500ml / 17 oz) on packaging
- Website URL should be featured on the packaging
(www.swottle.ch)
- Copy to be featured on the packaging box:
“Insulated Stainless Steel Water Bottle”
“By making SWOTTLE your trusted companion, you are
supporting our mission of reducing plastic waste across our
planet. On top of that, our bottles are BPA free and keep
drinks hot for up to 12 hours and cold for up to 24 hours. Stay
hydrated in style!”
(1b) Packaging Top Lid: The top lid of the packaging should indicate that the bottle keeps drinks hot for up to 12 hours and cold for up to 24 hours in a creative and witty manner
- dimension included in attached .ai file (top lid is the one with the
two holes)
(1c) Bottom of packaging: The bottom of the packaging should feature a round sticker (dimensions included in attached .ai file) including the following information
- the EAN code either in the shape of a mountain or with the bottle
shape integrated into the code
(see http://www.demilked.com/cool-and-creative-bar-code-
designs/ for ideas)
- “Designed with love and care for the environment in Switzerland.
Produced responsibly in China.”
- Placeholder for Color Code of the bottle underneath the EAN Code
(Can be spelled out GOLD in the design proposals)
Company description:
Target group:
Colors, favourites and other requirements
We-Do Graphiz
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No comments
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This contest is finished. Its not possible to reply anymore.
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Description by designer We-Do Graphiz:
Hi,
what do you think now?
(the "gold" color depends on the printer...) -
dianusska says :
Hey Guido please check my email again as there is a few bit and peices missing from the brief. Thanks
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We-Do Graphiz says
Sorry, I got confused about the assignment...
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This contest is finished. Its not possible to reply anymore.
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Description by designer We-Do Graphiz:
Hi,
I’ve made the changes you have request, I hope now it is better.
About the texture, I'm still working, (the original pictures are “rectangular”), can I delete someone? how many textures do you need?
What do you think now?
Have a good day.
Guido. -
This contest is finished. Its not possible to reply anymore.
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No comments
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This contest is finished. Its not possible to reply anymore.
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Description by designer We-Do Graphiz:
Hi,
I tried to make all the changes you have requested, I hope you like them.
The contest is almost over, if you want, you can write to me at my personal email: guidonapoli@hotmail.it
I am at your disposal
Guido. -
This contest is finished. Its not possible to reply anymore.
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Description by designer We-Do Graphiz:
Hi,
here you are! I hope you like it!
This is my idea, but everything is easily editable.
For any request do not hesitate to contact me.
Have a good day!
Guido. -
dianusska says :
Hey Guido,
many thanks for the submission. It's a nice direction and I'd like you to make the following adaptations if possible:
- Can you use the real bottle shape for the designs? Our bottle looks different to the one you portrayed - see attached file in the contest); also I would like to try and portray the full bottle outline instead of just half
- For the background color can we try a nice black with gold or silver for the font (the idea being to bring out the premiumness of the product)
- For the bottom panel, can we have the text run around the outer edge in circular fashion? Maybe we can find a different font that makes it more playful / qualitative?
- For the top panel (hot cold), any chance to rework this a bit as I don't know if consumers will understand the meaning? The idea should be very intuitive that the bottle keeps drinks cold for up to 24 hours and warm up to 12 hours.
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This contest is finished. Its not possible to reply anymore.
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