Briefing new design AfterGarlic packaging!

Contest details:

Contest holder: aftergarlic
Category: Other
Total budget: € 500.00
Start date : 19-06-2012 11:18
Ending date : 03-07-2012 11:09
Status : Ended
Required formats: jpg,ai,pdf
Relevant files: None
Available languages:
Number of designs: 59
Response rate:

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Needs:

Assignment
Develop the new packaging of AfterGarlic! You are free to change the style/identity and logo of AfterGarlic. AfterGarlic is a functional product for an emotional 'problem' or discomfort. Integration of these two is a challenge! People should be proud to show the product to other people instead of only the need for this product of getting rid of the famous garlic smell.

At the backside of the package there must bee space left for adding the text. The style for the winning package will be added into the new developed website as well.

Company description:

Background AfterGarlic
AfterGarlic is a tablet containing active ingredients that neutralize garlic odor that since 2 years is sold at drugstores and big supermarket chain Albert Heijn in the Netherlands and Belgium. One package with 10 tablets costs € 2.99. AfterGarlic is not a candy (!). It is effective against a (often) social-emotional 'problem' or discomfort. In the stores, the product is sold primarily in the oral care shelf. AfterGarlic is also available from various online shops.

Research shows that the current consumer packaging is not attractive enough. The current package has a serious, almost medical, appearance. Moreover people think that, partly due to the packaging, it is a chewing gum.

Target group:

Target group
Men and women (25-35). People who care about personal care, who wants to be well prepared and want to feel confident. People who are socially active and want (or need) to be representative.

Colors, favourites and other requirements

Insight
For many people AfterGarlic is still a new product, people who adopt this product will talk about it. AfterGarlic is relatively unknown. 'The discovery' of the product gives a (self-) confident feeling of good preparation and a sense of pride: ´nothing can happen to me...´

Key Message
AfterGarlic is the solution against garlic odor, AfterGarlic helps.

Proof
AfterGarlic neutralizes the garlic odor in the entire digestive system (as opposed off chewing gum, mints, smint). It gives you fresh and confident feeling.

Tone of voice
AfterGarlic is personal care, self-confidence, social behavior of people and representativeness. AfterGarlic is a product that the buyer can proudly show to friends, it outlines the user is well-prepared. The package should be not too sexy or too hip, but an exclusive, premium and classy packaging (luxury) that indicates a functional and an emotional benefits. The new package certainly doesn´t need to be too boring...
The purpose of AfterGarlic must clearly emerge.

Must do's and don'ts
- Not too sexy, not too boring.
- Keep it classy, exclusive.
- Possibly a reference off an improved taste!
- The text that must be placed on the package is also attached.
- Perhaps it's a good idea to create a garlic of the barcode!

Requirement
The current package is shown in the added PDF. Please submit your design in PDF.

Ryde Style

Submit complaint
1. Description by designer Ryde Style:
  Visualisatie van de uv-spot..
2. This contest is finished. Its not possible to reply anymore.
Submit complaint
1. Description by designer Ryde Style:
  Hoi Niek,
  
  Hierbij een aangepast ontwerp van de verpakking.
  
  Afbeelding is verwijderd. De verpakking heeft een unieke uv-spot van een knoflook en peterselie blaadjes. Geen print dus, maar alleen lak. Eventueel kan het web adres ook zo gedaan worden (en het logo print + uv spot)
  
  Ik heb rekening met een stans tolerantie gehouden van ca 2 mm.
  Barcode is scanbaar.
  
  Ik hoor graag van je.
  
  MVG
  
  Jeff | Ryde Style
2. This contest is finished. Its not possible to reply anymore.
Submit complaint
1. Description by designer Ryde Style:
  Verpakking in een andere kleurstelling.
  
  PS: Met een UV-spot of met een cold foil techniek kan dit een zeer aantrekkelijke verpakking worden.
  
  MVG
  
  Jeff | Ryde Style
2. aftergarlic says :
  Zeker een goed idee, dank Jeff! Zou je hier verder op door kunnen gaan zonder de knoflook afbeelding?
  
  Vriendelijke groeten,
  
  Niek AfterGarlic
3. This contest is finished. Its not possible to reply anymore.
Submit complaint
1. Description by designer Ryde Style:
  En het bijpassende logo...
2. aftergarlic says :
  Creatief: de vorm van een knoflook en/of walm er in verwerkt aan de linkerkant. Lettertype spreek ons ook aan.
3. This contest is finished. Its not possible to reply anymore.
Submit complaint
1. Description by designer Ryde Style:
  Beste After Garlic,
  
  Hierbij een ontwerp voor de verpakking met een nieuw logo.
  
  Graag verneem ik feedback
  
  Met vriendelijke groet,
  
  Jeff | Ryde Style
2. This contest is finished. Its not possible to reply anymore.
Submit complaint
1. Description by designer Ryde Style:
  Andere positionering aan de achterzijde zodat de tekst groter is.
  
  MVG
  
  Jeff | Ryde Style
2. aftergarlic says :
  Zoals je ´prevents garlic odour´ heb neergezet is erg opvallend. En het schaduweffect zorgt voor levendigheid.
3. This contest is finished. Its not possible to reply anymore.
Submit complaint
1. Description by designer Ryde Style:
  Beste After Garlic,
  
  Hierbij mijn eerste voorstel voor de verpakking.
  
  Het lijkt mij mooi en chique om de voorzijde van de verpakking zilver te printen. Tevens ook het huidige logo te gebruiken. Het is een prima, herkenbaar logo.
  
  Verpakkingen van etenswaar moeten aan EU richtlijnen voldoen qua fontgrootte etc.De achterzijde bevat veel tekst, ik hoop dat dit nog voldoet.
  
  PS: Mocht deze stijl u bevallen dan ontvang ik graag de eps file van het huidige logo.
  
  Met vriendelijke groet,
  
  Jeff | Ryde Style
2. aftergarlic says :
  Dag Jeff, bedankt voor je inzending. Wij vinden dat het goed gelukt is om een levendige verpakking neer te zetten. We zouden geen knoflook willen afbeelden op de verpakking, dit is te verwarrend.
  Leuk dat je de knoflookteen verwerkt hebt in de barcode, misschien kun je de gehele barcode in knoflookvorm (zwart-wit) zetten.
  
  Je hoeft overigens niet ons logo te gebruiken, ja mag ook zelf een logo ontwerpen en er in verwerken. We willen graag meer van je zien!
  
  Vriendelijke groeten,
  
  Niek
  
  AfterGarlic
3. This contest is finished. Its not possible to reply anymore.

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Briefing new design AfterGarlic packaging!

Contest details:

Needs:

Company description:

Target group:

Colors, favourites and other requirements

Ryde Style

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