H B S Harder Better Stronger - Bodybuilding equipment

We are a company specializing in the manufacture and distribution of home use bodybuilding equipment. Our machines are qualitative, semiprofessional, and for home use.
Our target is predominantly male athletes (80%), people who already practice this discipline, and who want to be autonomous and have their own equipment at home.
The gym club has many downsides: you have to go there, to have time, hope that the machines (often fewer than those for cardio / treadmills etc.) are available etc. Also, weight training can be practiced almost on a daily basis and for short periods (30 minutes), so go to the gym would be very time consuming.
Finally, our machines are highly versatile, compact and allow working almost every muscle group in a small space at home.

HBS, Harder Better Stronger, is a new range of products, which are similar to those existing as POWERTEC, BODYSOLID, MEGATEC. We want to improve the ergonomics of our machines to use more efficient and less burdensome on the joints.

We are seeking a logo and a graphic style useable on all our marketing and website. The colors are glossy black, matte blue, and chrome (silver gray depending on the media). These are the three colors of our machines.
The blue is not yet validated, we welcome your suggestions. A preference for blue Electric RGB 44,117,255 or azure RGB 0191255

We want a logo and the 3 letters of the brand H B S. Depending on the shape and layout of the logo we can add the meaning of the letters: Harder, Better, Stronger

The logo should include the three colors to be easily recognizable. It must also be able to embroider on our leather benches. So not too complex. Ideally it should convey the strength and robustness. It must be identifiable by a bodybuilder. Also he should want to be identified with this logo and wear it on his T-Shirt for example.

Attached you will see a machine of a competitor, which is close to our best seller. Our machines will be black, blue and chrome.