Logo design for manufacturer of quality ready made meals

Contest holder: Desmyttere Marketing
Category: Logo design
Status: Ended

GET A DESIGN

Start date: 22-11-2021

Ending date: 20-12-2021

Total budget: € 229.00

Latest design

Mard Design

It all started with an idea...

A short, interactive guide helped them discover their design style and clearly captured what they needed.

Needs

Scope of the assignment:
MEALIUS is the new brand name of a manufacturer of ready-made meals
MEALZ is the alternative brand name, please supply 2 versions of the same design
A new logo must be designed for this brand name. (Belgian brand)

The story of Mealius/Mealz
Producer of ready-made meals such as lasagne, moussaka, quiche, ...
Sales to professionals (wholesalers, caterers, butchers, fishmongers, etc.), not to private individuals.
The meals are characterised by their quality (optimal taste) and their Mediterranean touch.

Logo inscriptions
- Choice of font free to choose, but take into account the B2B target group (perhaps more austere than frivolous?).
- The client did not specify a colour preference; ready-made meals have different colour tones, perhaps this should also be taken into account?
- The letter logo may be accompanied by a pictorial mark; in the strategic exercise we had used an icon of 'rising heat' because ready-made meals are usually warmed up or eaten hot; however, this idea is not binding.
- The logo will have the baseline MEAL MASTERS

Company description

The company is a Belgian manufacturer of quality ready-made meals such as lasagne, moussaka, quiche.

Target group

Sales to professionals (wholesalers, caterers, butchers, fishmongers, etc.

Colors, favourites and other requirements

Logo inscriptions
- No specific colors, but think warm, delicious food, you should almost "smell the food" when you look at the logo.
- Choice of font free to choose, but take into account the B2B target group (perhaps more austere than frivolous?).
- The client did not specify a colour preference; ready-made meals have different colour tones, perhaps this should also be taken into account?
- The letter logo may be accompanied by a pictorial mark; in the strategic exercise we had used an icon of 'rising heat' because ready-made meals are usually warmed up or eaten hot; however, this idea is not binding.
- The logo will have the baseline MEAL MASTERS