Logo design - Apartment rentals in Brazil and abroad

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Contest details:
Silver

Contest holder: Seaflats
Category: Logo design
Total budget: € 329.00
Start date : 06-05-2015 14:47
Ending date : 31-05-2015 14:43
Status : Ended
Required formats: jpg,psd,ai,pdf, png, eps
Relevant files: None
Available languages:
Number of designs: 166
Response rate:

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Needs:

We have invested in beachfront apartments in Fortaleza, Brazil. We created a website to rent them for vacation rentals, like a hotel reservation website.

Currently we totally change the graphic design, so we need to make sure our logo will match our new website.

In the future, it is possible that we invest in new apartments, still seafront and in prime locations, but not necessarily in Brazil. This is why the logo doesn't have to be attached to a particular country.

It should reflect: holiday (the scenery and relax, but also the party), the exotic, but also seriousness. We are investors, with staff on hand to greet customers in a professional way, we aren't amateurs.

Thank you to check out the links in "Color, favorites and other requirements" to know more about the graphic requirements.

Company description:

Our apartments are located on the most beautiful avenue of the city, beside the beach and shops. They are located in an hotel residence, which means that our customers can have the freedom of a fully equipped apartment with kitchen, or be offered traditional hotel services (catering, daily housekeeping, sports facilities ...).

Target group:

Our price positioning focuses on the medium range, our customers are mainly couples aged 30 to 50, traveling for leisure or even business. They generally come from Latin America and North America, more rarely in Europe, but as announced in "Need", the logo should not be restricted to the geographical area of Brazil.

Colors, favourites and other requirements

1) The logo must contains the name "Seaflats", the font used should be modern;
2) We must be able to add ".com" when we will use the logo in promotional videos (see attached);
3) It must be visible preferably on white background but also on black / dark / colored one;
4) No representation of people in the logo or commonplace like earth / globe / world with an airplane ... We are not travel agents but investors, owners of apartments;
5) Regarding colors, they must match with the new design, but not necessarily tone-on-tone either. The logo can be colorful, vivid, it must express the joy of life, the pleasure of discovering new horizons. In short, an invitation to travel;

To see the old logo on the former site: http://seaflats.com/seaflat_v_3_002.html and to see the second booking site (the two sites will be merged and thus revised): http://bookinghotelflats.com /

-> IMPORTANT: to see some visuals of the new website and the location of the logo: http://we.tl/OJ3qbuf20c or view files attached to this presentation (in French but it's the visual that matter).